The 7 Amazing Questions Every Business Must Answer

Steven HollandProduct, Sales, Strategy

Our team at Fokcus Mentoring has been up to some big things lately, and we wanted to share some of those with you, the loyal members of our Fokcus community.

We’ve started an effort to create virtual mentorship for startups and entrepreneurs out there beyond our weekly Tech School webinars. Most recently, we’ve recorded sessions with our own co-founders sharing advice, stories, and concepts to help others learn and grow within the startup community.

An exciting example of this has been the series we recently published to YouTube which consists of two of our co-founders, Kurling Robinson and Steven Holland, diving into some key concepts from the book Zero To One by Peter Thiel. Peter is the co-founder of notable startups such as PayPal and Palantir. There is great insight in his book that can prove valuable to many entrepreneurs out there.

One of the exciting ideas Peter mentions in his book is the “7 Questions Every Business Must Answer”. These questions are such that, if conscientiously answered by a startup, can pave the way to sustained success over the long term. We’ve made separate bite-sized videos for each of the questions, which are as follows:

  • The Distribution Question: Do you have a way to not just create, but also effectively deliver your product?
    Check out the video here:
  • The Durability Question: Will your market position be defensible 10 or 20 years into the future?
    Check out the video here:
  • The Secret Question: Have you identified a unique opportunity that others don’t see?
    Check out the video here:

Also I wrote a short article on Brand which compliments some of these concepts.

Thank you for continuing to be a part of the Fokcus community as we learn and grow together. Wishing you a happy and healthy 2021!


Steven Holland
Fōkcus Co-Founder and Lead Software Engineer